We designed and developed a headless commerce experience for Off‑Menu Magazine, migrating from Webflow to Shopify while preserving the editorial standard and storytelling the brand is known for. We implemented a Sanity-based CMS to support separate workflows for the editorial and technical teams, and added integrations that streamline operations and elevate how an independent magazine runs day to day.

We designed and built Hillstone Pharmacy’s Webflow site and operationalized their digital onboarding experience. While the public landing page focuses on their compounding pharmacy brand, the core work was digitizing a paper/PDF-based intake flow into a streamlined, trackable process integrated directly with their CRM. The result is a cleaner customer experience and a more efficient internal workflow from first submission through follow-up.

We redesigned Her Way Health’s digital experience by building on top of their existing WordPress site and rethinking the customer journey around new offerings. We structured and designed distinct flows for telehealth versus in-person appointments, making it easier for patients to understand the options and take the right next step. The result is a more modern, cohesive women’s health brand experience that supports growth across services.

We designed an MVP learning platform that rethinks traditional online SAT/ACT prep as an AI-powered experience. Instead of static practice and generic scoring, the product delivers feedback and insights on student strengths and weaknesses, supported by analytics and AI-driven guidance. We also designed multi-tenant access for parents, students, and teachers, so each stakeholder has the right view of progress and next steps.

We designed and developed an MVP for Wisebird, an AI concierge for geriatric care that helps caregivers find trusted local resources for elderly family members. The platform integrates with a proprietary database and generates curated recommendations based on zip code and specific care needs, making it easier to discover and act on the right services quickly.

We led the rebrand, design, and development of a new website for Surefoot, a brick-and-mortar–led retail business that relies on online scheduling and reservations to drive in-store foot traffic. Rather than defaulting to a traditional e-commerce experience optimized for checkout conversion, we rethought the site around Surefoot’s real business needs, introducing the in-person experience, guiding customers to the right next step, and making booking frictionless. The result is a digital presence that better reflects the brand and supports how customers actually discover, plan, and engage with Surefoot.

We designed and developed Macky AI end-to-end for a consulting practice building an AI business guidance platform for SMEs. The product delivers structured, prompt-free guidance across 55+ categories by asking a small set of targeted questions and generating actionable outputs. We built the core platform, subscriptions, admin tooling, and integrations to support scale and ongoing iteration.